Tecno to Launch 24 New Smartphones in India Next Year, Targets to Come in Top 5 Brands
Chinese smartphone maker Tecno aims to be among the top five smartphone brands in India next year. For this, the company will focus on increasing its focus on the premium segment as well as increasing its sales in metro cities. Tecno ranks sixth in the country’s smartphone market.
Arijeet Talapatra, CEO of Tecno’s India unit, said, “The country’s smartphone market is maturing and customers are demanding more premium features. We plan to launch 24 new smartphones next year. Of these, 50 percent will be 5G. Will be enabled.” The company’s smartphones have strong demand in tier two and below cities. The main reason for this is the low price and more features of these smartphones. In the last few months, it has increased its focus on premium smartphones. The average selling price of the company was Rs 11,000 to Rs 12,000 at the beginning of this year and it has increased to Rs 18,000 to Rs 19,000.
It is preparing to increase sales in the segment above Rs 15,000. Tecno’s sales this year have been around 7.5 lakh units and the target is to increase it to around 15 lakh units next year. Regarding this, Arijeet said, “We are well positioned to drive growth with a focus on innovation and design. The company’s range of foldable smartphones will facilitate growth. The future of smartphones is 5G and we are looking forward to bringing it to a larger number of customers.” Committed to delivering.” Tecno’s premium smartphone range includes the Phantom series of foldable smartphones.
In the smartphone market in the category above Rs 15,000, about 98 percent are 5G enabled. A few months ago, Tecno launched its second foldable smartphone Phantom V Flip. Earlier this year, Tecno introduced the Phantom V Fold at the Mobile World Congress. It is a clamshell foldable smartphone. It has been made available in Iconic Black and Mystic Dawn colors. The price of its single variant with 8GB RAM + 256 GB storage is Rs 49,999. It has a 6.9-inch full HD+ (2,400 x 1,080 pixels) flexible AMOLED inner display and a 1.32-inch circular AMOLED cover panel.
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